Facebook 101 for Realtors
For complete step-by-step instructions for creating a Facebook ad, see the e-flyer download below.
Once you have a killer Facebook page, and have invited all of your existing Facebook friends and contacts to like it, you’re ready to launch a paid campaign. This would be to display ads for listings or for your business to potential home sellers and collect their contact information. This ad would drive them to your website (so they can follow it) or a landing page with a form from a CRM like Mailchimp (so you can follow up with them).
Choose an Objective and Audience
The next step is to define your marketing objective – this defines how Facebook will optimize and measure your campaign. For a real estate agent or broker, typical goals focus on getting followers and capturing the contact information of seller leads.
If you are promoting your general brand, you’ll want to be sure to target people above the age of 25 in the geographies that you service. Depending on your goals, you can create a local (neighborhood) or widespread (city/state) campaigns. If you are promoting individual listings, you may want to tailor the audience
Generating seller leads on Facebook is one thing – but closing them is another thing altogether. Top agents use Matterport as their listing presentation closer to wow their seller leads and win that listing. Want to give it a try? Use the free Matterport 3D Showcase for iOS app on iPad or iPhone in your next listing presentation, and wow your prospective seller with one of our demo walkthroughs. Perspective 3-D can get you set up with the app and co-branded listing tools like mailers and videos.
Download the FREE complete guide with step-by-step instructions to creating engaging Facebook ads to attract buyers and sellers.