- Extended Reach and Accessibility: Not everyone interested in your trade show or convention can attend in person due to travel restrictions, costs, or timing conflicts. A Matterport 3D tour allows potential customers, partners, or attendees to virtually visit your booth or explore the convention space from anywhere in the world, at any time.
- Engagement and Interaction: Virtual tours offer an engaging, interactive way for visitors to explore a booth or convention space. Viewers can navigate the space at their own pace, click on interactive elements to learn more about products or services, and get a feel for the layout and design of the exhibit.
- Marketing and Promotion: A virtual tour is an excellent marketing tool. It can be shared on websites, social media, and via email to attract attention and generate interest. It’s a visually appealing way to showcase products or the atmosphere of a trade show or convention.
- Detailed Visualization: Matterport’s technology allows for high-quality, detailed visualization of spaces and products. This level of detail is particularly beneficial for showing off intricate products or booth designs that might not be fully appreciated in traditional photos or videos.
- Persistent Presence: Once a trade show or convention is over, the physical booths are dismantled. However, a Matterport 3D tour remains accessible, extending the life of the exhibition and allowing people to visit long after the event has ended.
- Data and Analytics: Virtual tours can often be integrated with analytics tools, allowing organizers and exhibitors to track how visitors interact with their virtual booth – what they look at, how long they stay, etc. This data can be invaluable for understanding visitor interests and improving future exhibitions.
- Enhanced Planning and Layout: For organizers, a Matterport 3D model of the convention space can aid in planning and selling booth spaces, showing potential exhibitors exactly where their booth will be and how it relates to the rest of the space.
- Integration with Online Platforms: Matterport tours can often be integrated with other digital platforms and tools (e.g., e-commerce sites, online catalogs), allowing for a more comprehensive digital presence and enabling direct actions like purchases or inquiries from within the tour.
- Reduced Carbon Footprint: By offering a virtual alternative to physical attendance, there’s a potential reduction in travel-related carbon emissions, aligning with growing environmental consciousness among businesses and individuals.
In conclusion, Matterport 3D tours for trade show booths and conventions provide a dynamic, detailed, and accessible way to showcase spaces and products, reaching a broader audience while offering deep insights into visitor behaviors and preferences.
Interested in a virtual tour for your booth or venue? Read why Matterport is the best virtual tour solution for your Michigan business.