Local business marketing in 2025 has changed—and the biggest opportunity doesn’t cost a dime.
Gary Vaynerchuk, in his 2025 BizX keynote, made one thing clear: if you’re not posting daily content on LinkedIn, you’re leaving visibility, leads, and growth on the table.
“I believe every B2B company in this room must post a video and picture every single day on LinkedIn.”
Sounds intense? Maybe. But also accurate.
Local Business Marketing is Evolving
Right now, most small businesses are quiet online while a handful of competitors are building trust and awareness by posting every day. Whether you’re in restoration, real estate, construction, or hospitality, the math is simple:
Visibility = Credibility. And credibility = customers.
Yet many small business owners feel stuck:
- “We tried social media. It didn’t work.”
- “Nobody saw our posts.”
- “We don’t know what to say.”
Gary called that out:
“What it means is the people that are standing just suck… No, no—you don’t work at it.”
Local Businesses Need This LinkedIn Strategy
Post daily. Not weekly. Not sometimes. Every. Single. Day.
- A quick video of you walking a job site.
- A picture of your latest product, install, or service.
- Virtual tour of your facility or retail space 😀
- A lesson you learned this week as a business owner.
- Behind the scenes images so your community can connect on an emotional level.
- Show how you use Matterport within your organization; for your team and for your clients benefit. 🙂
You don’t need followers. You need relevance. And LinkedIn, like most all platforms, is now an interest-based platform, not a follower-based one.
“We are no longer in social media. We are in interest media.”
Use LinkedIn to Lead in Local Business Marketing
Large companies have ad budgets. But you have what people trust: community roots, personal service, and real results.
Show up daily. Build your brand. And your leads will come to you.
“How do you get around being at the mercy of your salespeople? You build a brand.”
The Local Business LinkedIn Playbook
- Document, don’t create. Show your work—people want the real story.
- Post daily. Consistency matters more than polish.
- Answer customer questions. Those become great posts.
- Stay the course. Even if your first 93 posts go unnoticed, the 94th might land your biggest client.
Local Business Growth is Built on Content and Culture
What’s the secret to building a multi-million-dollar business? Gary says it’s not just marketing—it’s leadership.
“Over 50% of my time in the first five years was spent with my employees, not my customers.”
If you want to scale, invest time in creating content and in building culture.
Final Thought
You don’t need to be a social media expert. You just need a smartphone, a little time, and the willingness to show up.
2025 is the year of local business marketing—and LinkedIn is your stage.
Post daily. Build relationships. Grow your brand.