Company leadership, building managers and operations directors are responsible for exploring innovative ways to streamline operations, enhance marketing strategies, and maintain impeccable documentation of the facilities under their care. In the rapidly evolving cannabis industry, staying ahead of the curve is not just an option; it’s a necessity. Enter Matterport 3D – a revolutionary technology that’s redefining how cannabis facilities are marketed, documented, and operated. Let’s delve into why Matterport 3D is a tool you can’t afford to overlook, especially for your local retail outlets.

1. Enhanced Visual Marketing for Retail Outlets:

Imagine offering potential customers a virtual walk-through of your retail outlets before they even step foot inside. Matterport 3D tours provide an immersive, interactive experience, allowing clients to explore your premises in detail from the comfort of their homes. This innovative approach to marketing not only boosts customer engagement but also sets your brand apart in a competitive market.


  • Increased Engagement: Interactive 3D tours keep potential customers on your website longer, increasing the likelihood of them visiting in person.
  • Wider Reach: Reach a broader audience, including those who are unable to visit your store due to distance or mobility issues.
  • Brand Differentiation: Offering a state-of-the-art virtual experience positions your brand as innovative and customer-centric.
  • Google Credibility: When online viewers land on your page, the increased time on page signals to Google that visitors have found what they were looking for, increasing your local authority.

2. Streamlined Documentation and Compliance:

In the cannabis industry, compliance and accurate documentation are paramount. Matterport 3D offers a comprehensive solution for documenting every inch of your facility with precision. This technology aids in maintaining compliance with regulatory standards by providing detailed visual records of your operational space.


  • Accurate Record-Keeping: Easily document the layout and condition of your facility for compliance purposes.
  • Efficient Operations Management: Quickly identify areas that need attention or improvement, saving time and resources.
  • Enhanced Communication: Share detailed visual information with stakeholders, including investors, regulatory bodies, and internal teams.

3. Operational Efficiency and Planning:

Matterport 3D assists in facility management and planning by providing a clear view of your operational space. Use these detailed visuals for space optimization, identifying potential issues before they escalate, and planning for expansions or renovations.


  • Improved Space Utilization: Optimize retail space layout for better customer flow and product placement.
  • Proactive Maintenance: Identify maintenance needs before they become costly problems.
  • Strategic Planning: Use accurate 3D models for planning future expansions or modifications.

4. Training and Staff Onboarding:

Training new staff becomes more efficient with Matterport 3D. New employees can familiarize themselves with the layout and protocols of your facilities virtually, reducing the learning curve and enhancing safety and efficiency.


  • Effective Training: Provide new employees with a comprehensive view of your facility, improving their understanding and efficiency.
  • Safety Compliance: Enhance safety training by visually demonstrating emergency protocols and routes.

5. Building Consumer Trust and Transparency:

In an industry where trust and transparency are crucial, offering 3D tours of your facilities can significantly boost consumer confidence. Customers appreciate the transparency of seeing where and how their products are handled and sold.


  • Increased Consumer Confidence: Transparency in operations builds trust and credibility with your customers.
  • Educational Tool: Use the tours as an educational tool to inform customers about your products and processes.

According to  Michigan has over a thousand Cannabis Regulatory Agency (CRA)-licensed marijuana dispensary locations, with about 330 active medical marijuana dispensary locations and over 660 active recreational cannabis dispensary shops.



Incorporating Matterport 3D into your cannabis operations is more than just keeping up with technology; it’s about leveraging a tool that can significantly enhance various aspects of your business. From marketing and compliance to operational efficiency and customer trust, the benefits are clear and impactful. Embracing Matterport 3D could be the decision that sets your brand apart in this dynamic industry.

Read more about the Michigan Cannabis news by visiting Craine’s Detroit


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